Register here: https://hubs.la/Q01l3lZ_0
1 in 3 Europeans find it more difficult these days to act sustainably because of inflation.
Even with this in mind, insights and actual shopper insights tell us that sustainability should not be ignored, even in times of crisis. Climate change remains a top concern among Europeans and continues to influence purchase behavior. We know shoppers are trading down on products, but would they trade down on principles?
With that in mind, eco-conscious shoppers face multiple challenges: it’s hard to know when they’re doing the ‘right’ thing, – they’re unsure of what is meant by carbon zero – and lack of ease and affordability are preventing less resolute shoppers from starting to act. Amidst a severe cost of living crisis, we look at the activation strategies that are catching on with shoppers.
In our annual sustainability FMCG webinar on Tuesday 27 September at 11AM CEST, Lenneke Schils our Global Insights Director for FMCG, and Petra Süptitz, Director Marketing & Consumer Intelligence will address:
• How major sustainability concerns are evolving
• How the cost of living crisis influences the speed and direction of sustainable shopping
• How to mend the say-do-trust gap
• How behavior change in key groups are evolving
• Key category risks, opportunities, and some of the most embraced sustainable shopper trends
• Affordability vs premiumization
Our webinar will be based on the insights from our latest ‘Who Cares, Who Does’ and our debut ‘Green Gauge: The Shopper Edition’ reports, which will be available from 27 September 2022.
Register for our free webinar: https://hubs.la/Q01l3lZ_0 or https://www.gfk.com/gfk-sustainability-fmcg-webinar-event-registration
#sustainability #behaviorchange #growthfromknowledge
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