SEO for SaaS involves the search engine optimization efforts, strategies, planning, analysis, diagnosing, training and implementation for increasing the organic visibility of a SaaS Company. SEO for SaaS is related to the millions of SaaS business models. B2B SEO and DTC SEO are related to SaaS SEO. Design companies, AI Content writers, keyword research tools, text to speech tools, or more other things are parts of the SaaS SEO.
#seo #seoforsaas #saas #holisticseo
00:00 Introduction to SEO for SaaS
02:00 Who is Koray Tuğebrk GÜBÜR?
05:00 Understanding Search Engines from Search Papers
07:00 Search Engines and Factuality of the Content for SaaS
09:00 Brand Value for SaaS SEO
10:00 SaaS Company Identity
12:00 SaaS SEO Example for Network Security
14:00 Influencer Marketing for SaaS SEO
16:00 Objectivity of Reviews for SaaS SEO
20:00 Information GAP and Knowledge Representation in SEO for SaaS
25:00 Topical Maps for SaaS Companies
27:00 Content Formats for SaaS SEO
29:30 Related Search Activities for SaaS SEO
35:00 Creating Empathy for the Search Engine for SaaS Organic Search Performance
38:00 Content Publication Frequency for SaaS SEO
42:00 Search Engine Trust for SaaS Businesses
44:00 Reach out to Koray Tugberk GUBUR
SaaS SEO and Brand Value are connected to each other. Without providing a brand value, a SaaS Business can't be successful on for Google SEO. Google ranks brands since the Vincent Update, having a brand search demand, or brand auto-suggestions, and a recognition in the Google's own Knowledge Base is must.
A SaaS Company has to use omnichannel marketing to benefit the SEO Efforts better. SEO Agencies, consultants, freelancers help others to provide a better reachability and visibility for the organic search. SaaS Companies are created and founded every day. They rely on heavy SEO Efforts. Most of the SaaS Companies have endless competition since the technology gets more common, the marketing gets more prominent.
SaaS Company SEO, or SEO for SaaS Companies have to have the Technical SEO, Semantic SEO, Social Signals, Shares and Engagement along with the Local SEO.
SaaS Companies need customer reviews, testimonial videos, images, and real-world entity recognition with their offices, staff, founders, CEOs and interviews. A SaaS Company has to prove that they are providing service in an accountable and responsible way. SaaS SEO relies on branding, thus it needs to be done via the content syndication over news sources, technology blogs, or the mentions and link referrals. The SaaS SEO strategies focus on exponential growth over time rather than daily, or weekly gaining.
Promoting the content to earn links, or increasing the rankings with organic traffic, taking the top ranks on the Google SERP, ranking web pages in a fast way on Google, or other aspects of the search engine optimization is prominent for SaaS SEO.
SaaS SEO decreases the cost-per acquisition. Cost-per-acquisition represents the cost for per customer that is acquired. The cost-per-acquisition decrease help SaaS Companies to focus on research and development rather than accountant.
SaaS for SEO help to convert customers from other channels. A customer or visitor can come to a website from different channels. Sometimes, it can be from an email, or video, but search engine optimization covers all these areas by uniting the user experience optimization.
SaaS for SEO includes the conversion rate optimization. Conversion rate optimization is increasing the conversion rates to improve the profits of the company. A better conversion rate represents a better and bigger profit for the company.
Providing trust, expertise and authoritativeness for a company is the main objective to have better rankings. SaaS websites are YMYL, your money or your life websites. Thus, optimization for the SaaS companies contains the YMYL Website Algorithms. YMYL Algorithms focus on the protection of the web search engine users from the fraudulent websites without expertise, trustworthiness, or satisfaction. YMYL Website Algorithms from Google are announced in the Google's own Quality Rater Guides.
SaaS SEO with YMYL Understanding provides a better approach for the SaaS target market. According to the target market, and the audience, user personas, an SEO is able to provide better search engine optimization strategies and efforts, along with the SOPs.
The Official Website of Koray Tuğberk GÜBÜR: https://www.holisticseo.digital
The Official Twitter Account of Koray Tuğberk GÜBÜR: https://twitter.com/KorayGubur
The Official Facebook Account of Koray Tuğberk GÜBÜR: https://www.facebook.com/koraytugberk.gubur.948/
The Official LinkedIn Account of Koray Tuğberk GÜBÜR: https://www.linkedin.com/in/koray-tugberk-gubur/
The Official Pinterest Account of Koray Tuğberk GÜBÜR: https://tr.pinterest.com/koraytugberkgubur/_saved/
Official Email Address of Koray Tuğberk GÜBÜR: ktgubur@holisticseo.digital
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