Digital Transformation Strategy Leads to Digital Transformation - How Companies Stay Ahead Of Change

Digital transformation is the process of transforming from a traditional business model to a digital business model. It's more than just having a website or an app. A truly digital business strategy leads to a complete transformation of how you do business.

Digital transformation is a hot topic for businesses of all sizes. But what does it mean, and why should you care? In this video, I'll talk about digital transformation and how a strong digital business strategy can help you make the most of it.

0:02 Intro
0:23 How Digital Business Strategy Leads to Digital Transformation
2:02 Five Roadblocks to a Successful Digital Business Strategy

Digital transformation is no longer a buzzword. It's a reality that every organization needs to understand and act on accordingly. In this video, I'll review the digital business strategy framework for digital transformation and explain how to implement one while avoiding roadblocks and becoming more agile, customer-centric, and innovative.

To stay ahead of the game, companies need to be able to respond quickly and efficiently when major changes happen in society. That’s what agility culture means for any organization. And technology has always been a key player that forces us out of the box with new ideas, and it is “the’ only way to future proof our businesses.

We know from the recent studies, that the CPG digital transformation in general trails other industries. The ability to manage product data is a key component in driving digital adaptation within any industry. While almost all CPGs have enterprise-level goals and strategies to get to the "becoming digital" eventually, many of them are somewhere between "passively digital" and “exploring digital”, meaning still at the very beginning of the journey.

#digitaltransformation #digitalstrategy #digitalinnovation

Opinions are my own, not the view of my employer. ____________________________________________________________

About Mert Damlapinar

Mert Damlapinar has been in director roles for eCommerce, digital marketing, and sales, he's currently Global eCommerce Lead for Mondelez International. He holds a master's degree in Applied Business Analytics from Boston University (magna cum laude), executive management certificates in Integrated Digital Marketing from Cornell University, and Applied Data Science from Massachusetts Institute of Technology.

He's a member of MIT Technology Review Global Insights Panel, Consumer Goods Technology Executive Council, The Digital Shelf Institute Executive Forum, and Brand Innovators Labs Innovation Advisory Council.

He's currently working on his 2nd book.